The 5th day in our ROI series shows the impact we can have on repeat customers.
If you are trying to grow your customer base, then it is much easier to do so from existing customers than it is to go out and find more new customers. (If you treat them in the right way that is!)
We are hard wired to follow our feelings & emotions in the busy world we live in today when it comes to purchasing. We have to process so many transactions & interactions each day, most of which we ignore subconsciously. But when you deliver something that leaves a good experience in our emotions we tend to log that in our files of being one we should return to.
So its that easy to get more business!
You can either take the difficult route and search for many more customers. Or you can create great experiences and watch 4 out of every 5 customers return to buy more without even spending time & energy trying to persuade them.
I’ll leave it for you to decide where your energy is best spent!